EMOTIVE ALCHEMY
Emotive Alchemy (“Emotive Alchemy”) or (“us”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit www.emotivealchemy.ca (the “Site”).
The headings used in this Privacy Policy are included for convenience only and will not limit or otherwise affect this Policy.
INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically – collected information as “Device Information”. With explicit consent, we may collect Personal Information from you such as your email address and/or phone number when you request information about our Services, take a self-assessment, register for our newsletter, request customer or technical support, or otherwise communicate with us. Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including
your name, payment information (including credit card numbers), and email address. We refer to this consensually collected information as “Personal Information”.
HOW WE COLLECT INFORMATION
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org. - “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
date/time stamps. - “Web beacons,” “tags,” and “pixels” are electronic files used to record information
about how you browse the Site.
HOW DO WE USE YOUR PERSONAL INFORMATION AND
DEVICE INFORMATION?
We use your Personal Information for communicating directly with you. Examples may include:
- Responding to your questions, comments, and other requests.
- Providing access to certain areas, functionalities, and features of our Site and Services.
- Processing your financial information and other payment methods for Services purchased.
- Processing your applications and transactions.
- Answering your requests for customer or technical support.
- Analyzing and improving our Site and Services pursuant to our legitimate interests, such as:
- Measuring interest and engagement;
- Developing new Site features and Services;
- Ensuring internal quality control;
- Verifying your identity and preventing fraud;
- Detecting bugs or other software issues;
- Preventing potentially prohibited or illegal activities;
- Enforcing our Terms & Conditions; and
- Complying with our legal obligations, protecting your vital interest, or protecting the public good at large.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
DISCLOSING YOUR INFORMATION TO THIRD PARTIES
We may share your Personal Information with the following of third parties:
We use Google Analytics to help us understand how our customers use the Site – you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Mailchimp to allow us to communicate with you via email. We always ask for explicit consent before sending your email address to Mailchimp.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information & Device Information to provide
you with targeted advertisements or marketing communications we believe may be of
interest to you.
For more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by clicking links below: GOOGLE – https://www.google.com/settings/ads/anonymous
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access Personal Information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you make a purchase through the Site, we will maintain your Personal Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 18.5.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@emotivealchemy.ca